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  • Marmo Rosso Verona per la Maternità (dal n. 669 L'Informatore del Marmista)
  • Macchine virtuose (dal n. 667 L'Informatore del Marmista)
  • Realtà virtuale (dal n. 669 L'Informatore del Marmista)
  • Al Cibart di Carrara (dal n. 667 L'Informatore del Marmista)
Marmo Rosso Verona per la Maternità  (dal n. 669 L'Informatore del  Marmista)

Marmo Rosso Verona per la Maternità (dal n. 669 L'Informatore del Marmista)

Macchine virtuose  (dal n. 667 L'Informatore del Marmista)

Macchine virtuose (dal n. 667 L'Informatore del Marmista)

Realtà virtuale (dal n. 669 L'Informatore del Marmista)

Realtà virtuale (dal n. 669 L'Informatore del Marmista)

Al Cibart di Carrara (dal n. 667 L'Informatore del Marmista)

Al Cibart di Carrara (dal n. 667 L'Informatore del Marmista)

CARRARA 2015 MARMOTEC EXPO EDITION

Carrara 2015 Marmotec Expo Edition will be held  18 -21 June  2015. New format, dates and opening times from 16 to 24. Focus still on business, conventions and architecture. Enriched with music, art, entertainment and festivities to promote the district and  the made in Carrara brand.

“It will be a special edition, an event conceived and designed to exploit the many functions of a trade fair, establishing strong links with the surrounding area and its unique features. Marble and business but also many other excellent assets that our region has to offer against the unique backdrop of the EXPO 2015, an event generating significant opportunities. We have called it Carrara MARMOTEC 2015 EXPO EDITION, the 33th edition of the International Exhibition of Marble, Technology and Design, because the Region of Tuscany has chosen CarraraMarmotec as one of its main promotional targets around the Expo and because it is a special edition. It will keep its core business that is the exhibition of stone materials and traditional and innovative technologies yet it will have a completely new format. Its aim is to promote business in a setting  where art, music, entertainment, good food and great chefs, architects, designers and entrepreneurs will have the opportunity to communicate even outside the strictly technical and commercial sphere”. This is how Fabio Felici, Chairman of IMM-CarraraFiere, opened the press conference addressed to administrators and entrepreneurs, announcing Carrara 2015 to be held from 18 to 21 June as a stand-alone event, even if connected to the EXPO. It will be completely different from the past in that it will open from 16 to 24 and will comprise many collateral activities in the halls of the exhibition centre involving companies, artists, architects and opinion makers. "The exhibition of marble and, of course, technology, B2B meetings, a chance to see machinery at work and technical conferences and workshops will still characterise the event – Felici continued – but the added value will be the completely new organisation inside the halls too: a mix of art and culture, food and entertainment that will offer the best of Made in Tuscany along with Made in Carrara." The new name next to the historic brand of Internazionale Marmi e Macchine is a synthesis of tradition and innovation that represents renewal. Marmotec Expo Edition will be a breakpoint between the past and the future where Carrara and the district will have to regain their centrality. A necessary challenge because the Tuscan industry, which represents a reference not only for Italy, is affected not only by changes in the legislative framework but also by new players. This calls for reflection on the role of IMM too, whose activities in recent years in terms of study, research and promotion of the industry have inevitably led it to take on a new leadership. This has involved rethinking a major event like Marmotec, the International Exhibition of Marble, Technology and Design. Thus, changing format, Marmotec aims to confirm and strengthen the focus on business with the exhibition of materials and machinery along with incoming foreign operators, B2B meetings, workshops, conferences as well as the keynote on the new frontiers of marble by the big names in architecture. A major event will be the National Meeting of Architects, a strong sign of the attention of professionals for the town. By meeting in Carrara, they recognise its value and function as an ideal place to understand trends and update their knowledge on natural stone and its use in architecture. The big news is the connection with Expo 2015 to be held in Milan from May to October, which will also be an important showcase to promote the Made in Carrara brand together with the Made in Tuscany brand. The Region of Tuscany has in fact chosen CarraraMarmotec for the promotion of the excellence of our territory at Expo Milano 2015, conducting a promotion campaign targeting countries and operators of particular interest to the district’s stone industry. Marmotec Expo’s new feature is the promotion of the entire surrounding area and CarraraFiere will be offering and organising a package of visits called “Welcome 2 Carrara”. The package aims to make the public at the international EXPO 2015 aware of the territory in its entirety, the quarries and the landscape, art and culture, the museums and the great historical and artistic heritage present in each town. The event will take place from 18 to 21 June, Thursday to Sunday, returning to the tradition, as requested by many Italian companies that wish to come for the whole weekend. The opening times will also be changing: from 16 to 24, to allow operators and guests to visit companies and the quarries, but also to visit the art towns, go to the beach or go shopping. Then, in the second half of the day, the exhibition will offer a more lively and enjoyable business format with areas set aside for more festive events. A setting where Archistars and great chefs will take turns to perform alongside artists and leading Italian and international business figures. 
The programme includes a Design Award for young people too, students, architects and designers, with the involvement of the Academy of Fine Arts, the School of Marble and sculpture workshops, the objective of which is the promotion of projects and prototypes featuring design. Small and large works of design in white Carrara marble made by the sculpture workshops will be part of a permanent exhibition, Furnishing with marble, to show the possible uses of marble in design home furnishings. Events with important personalities from the world of music, art and entertainment will enhance the proceedings. For an event that is to represent a radical change in the vision of marble and technical and cultural activities, the exhibition will end with a big party to be held at the exhibition centre on the evening of 21 June, open to the town. A new way to ensure that the exhibition and its world of professionals and experts reinstate their relationship with the town and the territory.
Source: IMM/CarraraFiere; Press office Lorenzo Marchini

 



 

 

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